Sacramento County spent $7,902,630 on men’s collegiate football teams in 2023, an increase of 29.4% over the previous year, according to the U.S. Department of Education.
This translates to roughly 18.4% of all spending for sports teams at the five universities in the county during the 2023 season.
The average sports expenses at Sacramento County have grown 134.4% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men’s Football Team’s Expenditures in Sacramento County in Last 5 Years
| Year | Football Team’s Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $7,902,630 | 18.4% |
| 2022 | $6,109,208 | 13.9% |
| 2021 | $4,821,971 | 14.3% |
| 2020 | $6,140,244 | 15.6% |
| 2019 | $6,000,483 | 19.5% |
